Launching Buy For Me on the Amazon Shopping App

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Today, Buy For Me is launching to US customers on the Amazon Shopping app. This is my first agentic AI system at Amazon, and seeing it go live is a significant milestone.

Buy For Me is a browser-based agentic system that helps customers discover and purchase products from third-party brand websites — even when those items aren’t sold directly by Amazon. The system autonomously navigates real webpages, extracts product information, makes decisions, and completes purchases on behalf of the customer.

Unlike traditional integrations or chat-based assistants, Buy For Me operates directly on dynamic third-party user interfaces using multimodal perception, reasoning, and tool-enabled actions. It delegates complex, multi-step shopping workflows — product discovery, configuration, and checkout — to an autonomous agent acting within the Amazon shopping experience.

This work also led to a patent application on multi-agent computer-use systems for automated interaction with third-party user interfaces.

Read more: Amazon’s Buy for Me

Amazon Buy For Me agentic shopping system interface showing an AI agent completing a purchase on a third-party brand website.